Approach
Extended Stay America is one of the faster growing, hotel chains in the hospitality industry. Founded in 1995 by two former executives of Blockbuster Video, the hotels features home-like amenities for travelers needing a place to call home for extended periods.

Creative
The project was to develop an identity that will reflect the quality of their product, retain the value message and be visible on signage along Interstates. The "sleepy e" was designed to communicate the relaxing, extended feature of the company. The identity was then applied to their corporate stationery, brochure, building signage, direct mailers and other forms of communication. Extended Stay America then wanted to rethink the interiors of their rooms. The kitchen was create a visual separation between the living area and the kitchen and bath.

Results
Extended Stay is now rolled out nationally and proven a very successful concept. The Hotel brand enjoys strong visibility, and the room re-design has increased the perceived value for the consumer, allowing for a more desirable price point.