FleetCenter, Boston's sports and entertainment arena, is a highly visible landmark for motorists and boaters entering the city. In close collaboration with New Boston Garden Corporation and Ellerbe Beckett Architects, the goal was to seamlessly integrate the arena's environmental graphics and its architectural and interior design.

The challenge was to develop a comprehensive signage system that would smoothly route as many as 20,000 visitors - all converging within a narrow window of time - throughout the building and, ultimately to their assigned seating. Exterior signs were designed to identify the building itself as well as the ticket windows, plus public and service entrances. Once inside the building, visitors are guided by graphics that identify the concourse, stairways, arena, ticket windows and concessions. Signs also identify back-of-house areas for the featured athletes and performers, as well as the FleetCenter staff.

Fleet Bank obtained the naming rights for the state-of-the-art complex. The goal was to work with the Bank to establish a brand name and to incorporate the new identity into the arena.