Approach
Midwestern Auto Group, known as MAG, is one of the world's largest dealers of fine European brands of automobiles. Their new state-of-the-art showroom in Dublin, Ohio, needed an innovative design for the interior and graphics for the three showrooms to enhance the quality, passion and excitement of these European brands.

Creative
The objective of the program was to develop an inviting showroom invoking the passion of driving. These were created to display the cars as mechanical works of art, surrounded by quality graphics, materials and finishes that reflect the quality each brand represents. The positioning was to welcome each guest through a small retail shop of merchandise of these brands. The graphic message continued through the design and content of their web site, allowing visitors to search inventory new and used cars.

Results
The showroom was a celebrated success, exceeding their expectations. MAG has become a an retail and entertainment destination.